A European Trade Fair for Machine Technology and Manufacturing Requirements. From March 19 - 22, 2024, experts from the woodworking and wood processing industry met in Nuremberg to discuss current topics, create new solutions and jointly drive forward developments in the industry.
The WEINIG Group, a leading manufacturer of machines for solid wood and wood-based material processing, wanted to inspire visitors with proven solutions and new innovations. With its trade fair appearance at HOLZ-HANDWERK 2024, the WEINIG Group set itself the goal of acting as a strong future partner for companies in the industry under the motto "Shaping the future together".
At a shared stand of the WEINIG and HOLZ-HER brands, visitors marveled at a variety of innovative exhibits and fascinating live demonstrations of various machines. They presented successful models for ambitious craft businesses and shone with an impressive variety of innovations and further developments.
The WEINIG Group has been a regular customer of Holtmann+ for many years. We were already able to accompany their trade fair appearance at the last HOLZ-HANDWERK in 2022. The jointly developed concept was optimized for 2024, making WEINIG's trade fair appearance an even greater success. The long-standing collaboration is based on trust and appreciation.
In addition to consulting and conception, the focus of the cooperation is primarily on the implementation and handling of the trade fair appearance. Holtmann+ built 600 square meters of the stand and brought WEINIG's vision of the trade fair stand to life.
The current trade fair appearance was expanded to include a digital component. The integration of tracking sensors made it possible to track and analyze visitor behaviour, among other things. The sensors were distributed across the stand and measured the flow of visitors in the immediate vicinity. The KPIs obtained in this way provide information about which solutions and innovations presented primarily appealed to visitors, allowing conclusions to be drawn about their product range and the overall quantitative evaluation of the trade fair appearance.
The topic of sustainability also plays a key role for our regular customer WEINIG. In order to simplify reusability, our customer stores a large proportion of its stand construction materials in our storage facilities. Our customer uses material such as steel substructures from the existing stock. However, the re-use concept is also applied to wall panels and various pieces of furniture, for example.
WEINIG redefined the future of craftsmanship and proves how long-term success and sustainability in craftsmanship can be achieved through strong partnerships.
We are proud and grateful to have been able to accompany our regular customer on its journey since 2022 at a large number of trade fairs, such as LIGNA 2023, Holzhandwerk 2022 and 2024, the International Wood Fair 2022, the International Wood Fair 2022 in Klagenfurt, Xylexpo 2022 in Milan or "Holz" 2022 in Basel, and thank them for their trust in our expertise.