An innovative concept for wago's appearance at innotrans 2024.

With a longstanding partnership of 19 years in the field of trade fair construction, we were able to support our long-standing customer WAGO for the first time at InnoTrans 2024 with the conceptual development and implementation of the trade fair presentation.

For InnoTrans 2024, we were able to give our customer a completely redesigned trade fair appearance with a new innovative concept - a significant step for both WAGO and us. For the first time, we took over the complete conception of the stand, after being solely responsible for its realisation in previous years. The development process started back in 2022, when we thoroughly analysed the previous stand at InnoTrans and worked closely with WAGO to develop a future-oriented, strategic concept for the new brand identity. Together with pm.concept GmbH, we then realised the technical development, planning and implementation. Together with WAGO, we succeeded in realising a stand design that matched the transport theme and underlined the brand essence in a tidy, sustainable and coherent way.

The innovative stand concept was aimed at positioning WAGO as a provider of holistic solutions and applications rather than focusing on the means of transport itself. The highlight of the stand, a green string model of an ICE neo, impressively visualised WAGO's role in ensuring optimal networking of technology through its products. . In addition, the entire stand was transformed into a world of rail transport by means of implied platforms, graphically reproduced track beds and large-format wall graphics as well as the targeted use of technology. With this new trade fair appearance, we not only created a visually impressive presence for WAGO, but also a conceptual platform that clearly and memorably staged its central importance in the field of transport technology.

From 24 to 27 September 2024, the international trade fair for transport technology, InnoTrans, took place in Berlin under the guiding theme ‘The Future of Mobility’. With over 2,000 exhibitors from more than 50 countries, the trade fair spanned the entire Messe Berlin exhibition centre and consolidated its status as the industry's leading global event. This year was the first time that we were able to provide our client WAGO with conceptual support and made a significant contribution to effectively showcasing our client's new, impressive trade fair presence.

The added value of our concept for WAGO:

+ Long-standing partnership:
We have maintained an intensive partnership with our customer WAGO for 19 years. We are proud and grateful for the trust placed in our expertise, which we are able to demonstrate time and time again.

One sustainable step ahead.

+ Sustainability through Re-Use:
A special focus was placed on the sustainable, resource-saving design of the trade fair presentation through the idea of reusability. One example of this is the newly designed reusable train model, which is easier to build and can be used synergistically. In addition, we work in WAGO projects with standardised system walls and exhibit furniture, which can be modularly adapted to the respective presentation.

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