In order to turn our customer's main idea into reality in the best possible way, our experts at Holtmann+ worked on an unusual stand concept that was individually tailored to NGen's wishes. The concept covered four pavilions in four different exhibition halls. The hot spot in exhibition hall 7 offered a stage area with exciting presentations and discussions on the industry's hot topics. A giant touchscreen monitor took interaction with visitors to a whole new level. The "Digital Pavilion" in Hall 17 with its two LED video walls was a real eye-catcher and reflected the live streaming sessions from the Speakers Corner in Hall 7. Lounge areas, meeting rooms and coffee bars provided a perfect networking space to discuss Canada's strengths in innovation, sustainability and technology. The Mobility Pavilion in Hall 12 offered various meeting rooms and coffee bars for lively discussions or relaxed conversations during breaks. Exciting presentations and video clips focusing on Canada on other monitors in Hall 13 gave visitors a real Canadian feeling.

"The place to be for tech to come" - from April 22 to 26, 2024, Hannover Messe invited a broad audience to its halls to experience leading companies from the mechanical engineering, electrical and digital industries as well as the energy sector up close. The focus was on developing collaborative solutions for a more sustainable and efficient industry. Our customer Next Generation Manufacturing Canada presented itself at the trade fair with an impressive Canada Pavilion concept and highlighted its strengths with over 60 companies from the country.